期刊名称：Marketing of Scientific and Research Organisations
印刷版ISSN：2353-8503
电子版ISSN：2353-8414
出版年度：2018
卷号：29
期号：3
页码：16-34
DOI：10.14611/MINIB.29.09.2018.09
语种：English
出版社：The Institute of Aviation
摘要：The article constitutes a presentation of the areas of research which can be used in course of planning and implementation of public relations activities in a company.Also,those which can be regarded as crucial and necessary have been highlighted.Research described in the article concerns to a large extent building image and relations with the representatives of a company’s environment.In the publication areas of research conducted by means of various techniques,e.g.CATI,CAWI have been presented.The material also presents a method which is supposed to systematize research projects.It makes it possible to use comprehensive data collected in a company in the decision-making process.The article also contains a presentation of analyses which are conducted in association with the process of preparing a company for potential image crises and carried out during and after the emergence of threats bearing the characteristics of an image crisis.
