摘要：Formulating and articulating a vision assumes one of the basic techniques of leadership in inspiring followers.However,it is not enough to simply state where the organization is located in the future or what are its global aspirations.Rhetorical skills of leadership and symbolic content of his post exercise strong influence over its followers.Communication of positive messages and encouragement that spreads enthusiasm and optimism in the ability to fulfill the goals of the organization,the leader expressed strong confidence in the knowledge and skills of their employees,which affects their self-perception and self-efficacy.
其他摘要：Formulisanje i artikulisanje vizije pretpostavlja jednu od osnovnih tehnika lidera u inspirisanju sledbenika.Međutim,nije dovoljno jednostavno izjaviti gde će se organizacija nalaziti u budućnosti ili kakve su njene globalne aspiracije.Retoričke veštine lidera i simbolički sadržaj njegovih poruka ostvaruju snažan uticaj na sledbenike.Komunikacijom pozitivnih i podsticajnih poruka kojima širi entuzijazam i optimizam u mogućnost ispunjenja ciljeva organizacije,lider izražava snažno poverenje u znanje i sposobnosti svojih zaposlenih čime utiče na njihovu samopercepciju i samoefikasnost.
关键词：leadership;transformational leadership;inspirational communication;motivation of followers.
