摘要：Enterprises in Republic of Serbia are facing challenge to be being more innovative,more productive and more profitable and at the same time more responsible and sustainable.Modern economy flows,flexible business conditions and turbulent environment require a modern organization that permanently changes,improves and adapts to the environment in which it performs its business activities as a dynamic system.Promoting sustainable development represents a radical shift in the concept of environmental protection.The basic idea is that the connection between economic growth and development and environmental problems is more strongly linked.The idea of sustainable development is more convincing if it is interpreted as a way that an additional level of development can be socially unnecessary if the environment is threatened,or if greater inequality in the distribution leads to the bad life of the entire community.Therefore,the business in a socially responsible way becomes a key topic and imperative of the modern business of the enterprises,since the business takes place in an environment that must be taken care of.
其他摘要：Preduzeća u Republici Srbiji se nalaze pred izazovom da budu još inovativnija,produktivnija i profitabilnija a istovremeno još odgovornija i održivija.Savremeni tokovi privrede,fleksibilni uslovi privređivanja i turbulentno okruženje zahtevaju savremenu organizaciju koja se kao dinamički sistem permanentno menja,usavršava i prilagođava okruženju u kojem obavlja svoje poslovne aktivnosti.Promovisanje održivog razvoja predstavlja radikalan zaokret u koncepciji zaštite životne sredine.Osnovna ideja jeste što čvršće povezivanje ekonomskog rasta i razvoja i problema životne sredine.Ideja održivog razvoja je ubedljivija ukoliko se tumači kao način da dodatni nivo razvoja može biti društveno nepotreban ukoliko se životna sredina ugrozi,odnosno ako veća nejednakost u raspodeli vodi lošem životu čitave zajednice.Zbog toga poslovanje na društveno odgovoran način postaje ključna tema i imperativ savremenog poslovanja preduzeća,s obzirom da se poslovanje odvija u okruženju o kome se mora voditi računa.
