期刊名称：Corvinus Journal of Sociology and Social Policy
印刷版ISSN：2061-5558
电子版ISSN：2062-087X
出版年度：2011
卷号：2
期号：1
页码：123-135
语种：English
出版社：Corvinus University of Budapest
摘要：Ariely is one of the young researchers who are at the forefront of the discipline called behavioral economics. Behavioral economics tends to question the basic assumptions of economic theory such as rationality and the infinite cognitive ability of the actor and the stability and fixed nature of our preferences. In connection with these,such general laws as supply and demand also come under scrutiny. The starting point of these researchers is that one should ask how people actually behave and make decisions in everyday life,not how they should behave according to mainstream economic theory.2.
