期刊名称：Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya
印刷版ISSN：2086-6100
电子版ISSN：2503-328X
出版年度：2014
卷号：4
期号：1
页码：58-63
DOI：10.26714/lensa.4.1.2014.58-63
语种：English
出版社：Universitas Muhammadiyah Semarang
摘要：Through advertisement,producers send messages for their product strength to consumers.Those messages are conveyed through various kinds of signs either in the form of language,picture,caption,icon,index,or symbol.There is communicative exchange on GC79 PC Card Sony Ericsson advertisement between sender and receiver.Sender (advertisement maker) of this advertisement makes good use of reward polluter style,which is,persuading comsumers to use PC Card Sony Ericsson product.
