期刊名称：Discourse and Communication for Sustainable Education
印刷版ISSN：1691-6301
电子版ISSN：2255-7547
出版年度：2020
卷号：11
期号：1
页码：106-118
DOI：10.2478/dcse-2020-0010
出版社：Walter de Gruyter GmbH
摘要：Three field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient. The presented studies are discussed as the first steps in introducing persuasive pro-environmental communication in a specific university context and some ways forward are proposed.
关键词：social norms ; public service announcement ; recycling ; elevator use ; pro-environmental behavior
