期刊名称：NISPAcee Journal of Public Administration and Policy
电子版ISSN：1337-9038
出版年度：2019
卷号：12
期号：2
页码：157-194
DOI：10.2478/nispa-2019-0018
出版社：Versita
摘要：In order to gain a better understanding of human behaviour, Economics seeks to work with other disciplines such as Psychology, Sociology, or Anthropology (Behavioural Economics). Unlike neoclassical economic theory, behavioural economics does not assume a rational individual. On the contrary, it focuses on an irrational (bounded rational) individual while revealing what really influences his decision and his actions in order to respond more adequately to public needs, increasing the efficiency of public-service provision. The aim of the paper is to investigate the factors of willingness to pay for public services. The willingness of individuals to pay depends on factors such as affection and sympathy, conviction, compassion, regret, respect, warm glow, commitment to society, appreciation, invitation to participation, fundraising method and tax policy. The significance of the research conclusions lies in initiating a new perspective on the possibilities of securing public services.
关键词：Factors ; MINDSPACE concept ; public goods ; public services ; willingness to pay ; C93 ; D12 ; D64 ; H41
