期刊名称：Issues in Science and Technology Librarianship : a quarterly publication of the Science and Technology Section, Association of College and Research Libraries
电子版ISSN：1092-1206
出版年度：2016
期号：84
页码：1-7
DOI：10.5062/F44X55TC
出版社：Association of College and Research Libraries
摘要：The research guide is a common tool librarians use to communicate with and instruct their audiences. Despite their prevalence and value to users, research guides remain underused. There are many examples of efforts encouraging guide use, but few studies have measured the effectiveness of that promotion. Academic Outreach librarians at Virginia Commonwealth University (VCU) promote research guides through inexpensive and small keytags--similar to retail customer loyalty keychain tags. Findings of a quantitative analysis suggest the keytags have positively influenced guide use and support anecdotal reports of increased interaction with intended audiences.
