其他摘要：The attractiveness of cultural & creative products on spreading and “recurring” regional culture is the key to the shaping of urban culture. In this paper, starting from the differences of regional cultural contexts, we discussed the explicit culture and implied culture in cultural symbols and put forward new ideas on regional cultural context reconstruction and symbol condensation and conversion. The symbolic design of cultural & creative products in the cultural context of Spring Festival education in Xi’an was taken as an example here, and the method proposed herein was further clarified through cultural context reconstruction of “Yanta Praying” activity and symbolic design of educational & cultural products.
