摘要：The authors draw attention to the interconnection between job prestige and the general educational and professional development of future experts. In elaboration of the ideas of foreign researchers focused on humanitarian technologies in education, the authors highlight the significance of stimulating various personality processes: self-education, self-improvement, introspection, self-understanding, and personal growth. The paper objective is to show how global experience is transferred to the vocational education environment and applied in the student audience participating in business simulation games focused on the changing society with its new challenges. The authors prove that the development of communication skills, organizational abilities, the formation of the experience of finding likeminded people when solving production and job tasks, is provided by the balance of simulation and game models that reflect social and subject contexts. Business simulation games help to reinforce basic competencies in the sphere of business communication and to assess the degree of their development, to draw attention to the analysis of errors and communicative failures that arise in communication at production site, to focus on the specifics of barriers to success, and on the techniques that increase the business communicationefficiency.
