其他摘要:The needs of enterprises, the state and personnel in case of introduction of digital technologies, as well as the emergence of new types of products are considered. There was established that the response to the acceleration of business processes and a radical change in their technological content was the emergence of project management. The essence of its key differences from traditional organization of labor is demonstrated. It is shown that the increase in the efficiency of new business models is associated with the use of the project approach, as well as cooperation with leading universities. It is noted that the joint project activities of the enterprises, employees of HEIs and students’ project training allow to achieve a synergistic effect. Moscow State University of Technology and Management named after K.G. Razumovsky is given as an example of students project activities. Such an approach ensures implementation of effective developments for Russian agro-industrial complex to work in the new economic conditions. The competencies allow to take into account the emergence of demand in advance and to develop new products. Thus, the project activities at K.G. Razumovsky MSUTM contribute to the solution of Russian nationalprojects.