摘要：In the history of Vietnam’s establishment and development, agriculture has always been an important economic sector. In 2019, the agriculture, forestry, and fishery sectors accounted for 13.96% of Vietnam’s GDP. However, this is also the year that witnessed the GDP growth of the agriculture sector plummeted to only 2.2 percent. There are many factors responsible for the decline in the share of agriculture in economic growth, while other sectors have increased. In the current context, with the outstanding development of science and technology, global networking and information society, every aspect of development including agriculture development cannot be separated from the operation of media, especially online media. This paper analyses the role of online media in agriculture development in Vietnam by analyzing hundreds of articles published in different electronic newspapers. The paper particularly examines 217 news-articles produced on VnExpress, the most read Vietnamese newspaper. While discussing the advantages and disadvantages of the role of media in agriculture development, the paper also explores some new paradigm and recommends to enhance the role of online media for digitizing the development of agriculture in Vietnam in this digital age.
