摘要：In modern conditions, business development accompanied by its social responsibility, which is important for rural areas of the mining region. Businesses operating in rural areas use their labor resources and social infrastructure. Intensive development of the mining industry accompanied by both negative environmental consequences and impact on the socio – economic development of territories that, due to insufficient funds in local budgets, are not able to solve many existing problems. The search for mechanisms for the development of rural areas in combination with social responsibility of business is the key to its successful functioning, one of the conditions for which is a harmonious combination of its interests and the interests of rural areas. This combination can manifest itself in business investment in rural development. However, businesses must be motivated to invest. This motivation is the level of investment attractiveness of rural areas. The ratio between the levels of investment attractiveness of the territory and the investment potential of the business forms such a category as the level of motivation for the implementation of social responsibility of the business. At the same time, the growth of business investment potential contributes to increasing the level of investment attractiveness of rural areas. Thus, increasing motivation to implement social responsibility of business is a condition for its stimulation. To solve this problem, the authors propose a method for integral assessment of motivation for implementing social responsibility based on an algorithm for calculating it based on a set of indicators. It was conclude that increasing the investment attractiveness of the territory affects the growth of the level of motivation for the implementation of social responsibility of business, thus ensuring the harmonious development of the business and the territory of its location.
