摘要：Lei Feng’s cultural tourist souvenirs are designed to meet the aesthetic needs of the young people. By purchasing red tourist souvenirs, consumers can enhance their understanding and communication of Lei Feng’s spiritual culture, promote them social positive energy and promote regional tourism economic growth. According to the design principles and methods of red tourist souvenirs, the image features of Lei Feng and related red cultural features are accurately extracted, and combined with the current development status of red tourist souvenir market, the organic combination of Lei Feng and related red elements and tourist souvenirs is achieved. In view of the current lack of cultural design of Lei Feng tourist souvenirs. Through in-depth investigation and analysis of red elements related to lei Feng’s tourist souvenirs that can deeply reflect the spirit and culture of Lei Feng.
