摘要：This paper will review the foundational concepts in media framing and apply them as a case study to the contentious debate over open access. The results of an analysis of editorials and letters published in major world newspapers illustrates that proponents of free access to the research literature have routinely framed their arguments in terms of transparency and accountability. In addition, proponents have been able to construct social action frames, a necessary component in creating social movements. Opponents, on the other hand, lack a central frame and have constructed complex and nuanced counterarguments about quality and sustainability of scientific publishing. While these counterarguments may be sound, they lack the simplicity and narrative structure of the proponents’ arguments.
