摘要：Shopping foods online is different from shopping other things online.To stimulate more thinking and enrich potential future research imagination, this paper reviews for online food shopping features, offers a commentary, and proposes future research directions.The propositions include the following: 1: the design and implementation of online food shopping (eco)systems should engage the consumers and other stakeholders to co-create collective and social values; 2: A better fit between technologies’ and food businesses’ natures could generate better applications for online food shopping; 3: A business model with sound finance systems becomes the core of a healthy online food ecosystem; 4: The interaction and transformation between online (virtual) and offline (virtual) food businesses determines the dynamic development of future food shopping.
关键词：online food shopping; conceptual analysis; future research; propositions; theory and practice
