Abstract The gentrifying phenomenon in Brazil and the Latin context suffers the effects of the coloniality of power because associated with positive and natural practices of city organization, such as re-urbanization, revitalization, and reuse, whose effect is to veil the real consequences of gentrification, which be the social polarization, criminalization of poverty and the hostility of the city, which is due to the presence of colonialism (fought by decoloniality, but still perpetrated by the coloniality of power). In this social context, de/colonialist (and no longer decolonial) approach can be proposed by the right to the city, capable of re-politicizing the gentrifying phenomenon and unveiling its harmful consequences, accentuated in a context of globalization, thus removing the traces of coloniality. of power and enabling dialogue about the various impacts of the gentrifying phenomenon on people's lives, especially the poorest