出版社：Laboratório Interdisciplinar em Inofrmação e Conhecimento (LIINC)
其他摘要：This article aims to describe a proposal to promote the productive chains of the
creative industries in northeastern Brazil, in the context of a discussion about alternative models
of regional development. To achieve this purpose, we performed a literature search in books,
journal articles and electronic documents. The study begins with a reflection on the meanings of
development and its connections to creativity and innovation. The research is structured in two
main areas: the first one deals with the concept of creative industries and the report of its
potential to generate economic, cultural, social and technological leverage the positive domestic
and foreign trade of creative goods and services; the second one presents a discussion of local
and regional development from the concept of 'creative bassin' with a view to a new territorial
approach in northeastern Brazil. From these lines, we propose the creative Northeast Program
which consists of two fundamental lines of action: the first one refers to the structure and
operation of the Centre for Creative Industries in the Northeast (OICNE) facing the production
and dissemination of knowledge about the creative economy in the region; the second one
concerns the establishment and operation of Creative Business Bureaus (BNC), ie, physical
spaces for the promotion of sustainable creative enterprises and strengthening of the productive
chain of creative industries.Thus, this study contributed to the construction of a new way of
thinking about the Brazilian northeast. On the one hand, the institutionalization of the Centre for
Creative Industries aims to identify the creative potential of that region; on the other, the
Creative Business Bureaus aim to consolidate the supply chains of the creative industries,
emphasizing the professionalization of entrepreneurs, the training of managers, the building of
new skills and competencies for those involved in the creative field. It is, finally, to build and
consolidate an alternative for overcoming the social backwardness and economic bias by
fostering creative endeavors, where regional development is understood as a multidimensional
process, involving the community steeped in history, their relations, their institutions and able to
conduct their own destiny.
其他关键词：regional development. creative economy. public policies.
