标题：Princípios de informação equitativa nas políticas de privacidade online de empresas brasileiras | Principles of equitable information in Brazilian firms’ online privacy policies
其他标题：Principles of equitable information in Brazilian firms’ online privacy
policies
出版社：Laboratório Interdisciplinar em Inofrmação e Conhecimento (LIINC)
其他摘要：This article aims to present the Fair
Information Principles in the privacy
policies of the websites of major Brazilian
companies (according to the 2014 Forbes
Magazine list). The research and analysis
were supported by a checklist compiled
from documents issued by the Federal
Trade Commission and the Organization
for Economic Co-operation and
Development. The study selected
fourteen companies from a universe of
twenty-five, considering the immediacy
criterion of access to the privacy policy on
their websites. The security (safeguards)
principle is the most widespread
foundation in the privacy policies of the
companies selected (existing in eight of
the fourteen analyzed policies); and the
principle of responsibility receives less
adhesion since it is not covered in any of
the examined online privacy policies. The
Sabesp Company presents the most
complete privacy policy, considering the
compliance with the Fair Information
Principles when compared to the others
perused, while WEG does not present any
of the principles identified in the
documental survey. As for e-commerce,
the number of companies that assume
some of the Principles is even smaller. For the selected universe, adherence to the
Fair information Principles is still incipient,
and its use is not mandatory. An open
discussion of the proposed Brazilian law
about personal data protection should
play an important role in creating further
guidance on the subject. Additional
studies in this subject should involve the
perception of users, as well as a cutout of
companies which target e-commerce,
considering that an effective alignment
with these principles and other guidelines
are required in order to protect the user’s
privacy and personal data in the web
environment.
其他关键词：Fair Information Principles;
Privacy Policies; Personal Data Protection.
