摘要:The article discusses the prospects of energy saving in a ‘smart home’, taking into account the characteristics of consumer behavior. It is shown that the technical characteristics of the building in conditions of insufficient consumer awareness (passive approach to energy conservation) are preferable to the characteristics associated with intelligent solutions (active approach). It was revealed that special attention is paid to assessing the possibility of reducing the energy loss of a building by wall enclosures. In this regard, the effectiveness of the use of popular wall structural and heat-insulating materials, which reduce energy and material consumption in their production, is analyzed. The rationality of the production of porous ceramic products by the method of introducing into the mixture of mineral pore-forming additives with plastic molding is proved. A composition of porous ceramic material has been developed using local raw materials to create wall structural and heat-insulating products that meet the requirements of energy conservation.