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  • 标题:Menilai Dampak Evaluasi Produk konsumen dan Kepercayaan Pada Niat Pembelian Kembali Pada Lingkungan E-Commerce
  • 本地全文:下载
  • 作者:Dwi Indah Pratiwi
  • 期刊名称:E-Jurnal Akuntansi Universitas Udayana
  • 印刷版ISSN:2302-8556
  • 出版年度:2019
  • 卷号:29
  • 期号:2
  • 页码:522-534
  • DOI:10.24843/EJA.2019.v29.i02.p03
  • 出版社:E-Jurnal Akuntansi Universitas Udayana
  • 摘要:This study aims to analyze the factors that influence repurchase intentions in e-commerce.This research method uses quantitative descriptive method by distributing questionnaires as a method of data acquisition.The data analysis technique uses multiple linear regression.Data were obtained by 96 respondents from various Indonesian respondents through a web-based questionnaire.The results showed that the perceived trust, perceived usefulness, perceived competitive prices, had a significant and positive relationship with the intention to buy back in e-commerce.While perceived risk does not have a significant relationship with repurchase intention.
  • 关键词:E-commerce; Niat pembelian kembali; Persepsi Konsumen.
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