摘要：This paper presents a preliminary approach to the social perception of the Pretos Novos Institute, a museum in Brazil.The work is part of a common research line on archaeological management strategies in Latin-American World Heritage cities.The museum is part of a tourist route, which in turn is integrated into a project of urban revitalization of downtown Rio de Janeiro, called Porto Maravilha.Our objective is to present the methodology and preliminary data on the relationship between this institution and the surrounding communities.These initial results suggest that the project caused negative impacts on the neighborhood, although urban regeneration in itself may be considered positive.Likewise, by means of this work we warn against and reflect on the potential contribution of this process to cultural homogenization, a process to which heritage declarations should not contribute.
