摘要：The public library in Spain, in its effort towards reading promotion, has opted for book clubs, both in a face-to-face mode and, as in recent years, virtually or within the cloud. The clubs have proved to be, additionally, as effective tools to constructs groups of people through the socialization of reading. Should we take a look at the public library and its clubs, and adapt them to the university environment? Through the analysis of a selection of experiences developed within Spanish public and university libraries, including the setting up of two clubs in a university context framed by the Research Project “Book clubs as a tool for reading promotion in the academic and school environment” (Solórzano Barruso Foundation FS / S-2017) from the University of Salamanca, it is concluded that for a virtual reading club to work it is necessary to plan rigorously, to choose an appropriate social network that will be utilized, to previously train the coordinator and the readers, to energize conversations and to integrate face-to-face experiences in the virtual club.
关键词：club literario; promoción de la lectura; bibliotecas universitarias; bibliotecas públicas; universidad.
