出版社：Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus
摘要：This research is about the credibility of librarians with user loyalty in the UNISBA library. This study uses the credibility theory of Hovland, Janis, and Kelly (1993). The aim is to find out how the relationship between librarian credibility aspects is expertise, trustworthiness, and attractiveness with user loyalty. Samples from this study were members of the UNISBA library, with sampling techniques using quota sampling techniques. This study uses a correlational method with descriptive and inferential statistical analysis techniques using Pearson product moment test. The results of this study are the relationship between the credibility of librarians and user loyalty which there is a significant relationship between the credibility of librarians and user loyalty and included in the medium category. Based on the test using the Pearson moment event method, the coefficient was obtained ρ = 0.537; ρ2 = 0.288; α = 0.05; n = 102; dk = 100, obtained the results of t count = 6.366 and t table = 1.984, then the value is significant because t hitung> t table. The conclusion of this study is that this shows that the credibility of the librarian will encourage the loyalty of users to come back to the library because they feel good by the librarian.
