This paper examines various hypotheses regarding the choice of Hungarian proximal and distal indexical demonstratives in an experimental framework. More specifically, three factors (i.e. distance, accessibility and contrastive vs. non-contrastive contexts) that might influence the selection of indexical proximals vs. distals are defined and their role in influencing the choice of demonstratives in a production study is examined. Using the so called scripted dialogue technique it is shown that there is a significant difference between the choice of indexical demonstratives depending on the nature of context (contrastive vs. non-contrastive). In non-contrastive contexts distance plays a crucial role, while accessibility as a governing factor influencing the choice of indexicals is ruled out. However, in contrastive contexts the pattern of demonstratives changes, distals are selected even when the entity being referred to is close to the speaker, i.e. in contrastive contexts distance as a factor competes with some other factor.