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  • 标题:Intelligent automation in communication management
  • 本地全文:下载
  • 作者:Cesibel Valdiviezo-Abad ; Tiziano Bonini
  • 期刊名称:Doxa Comunicación
  • 印刷版ISSN:1696-019X
  • 电子版ISSN:2386-3978
  • 出版年度:2019
  • 期号:29
  • 页码:169-196
  • DOI:10.31921/doxacom.n29a9
  • 出版社:CEU Ediciones
  • 摘要:New technologies have allowed the development of the industry, transforming it from 1.0 to the current, called 4.0 industry, which sees a rapid growth by the penetration of artificial intelligence and its various technologies that promise to surprise us all and invade the market and transform the world. Many of these technologies go hand in hand with intelligent automation that projects a large-scale transformation. Faced with this metamorphosis, in this article deepens on the intelligent automation and in a special way in the management of the communication of the organizations, reviewing the existing bibliography and deepening on it. In conclusion, we propose a much more clarified state of the question and a contribution to the scarce bibliography referring to the subject of study that can serve as a connector between the aforementioned theories and a projection of automation in the field of communication.
  • 关键词:Automatización; Comunicación; Industria 4.0; Inteligencia artificial; Procesos de comunicación; Communication; Automation; Industry 4.0; Artificial intelligence; Artículo
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