摘要：The article describes the features of electronic and media culture, which include openness for owners of information resources, digitality, interactive nature of interaction between the subject and objects, content pluralism, including ethical and value, the status of simulation of cultural objects, the prevalence of visual perception over the meaning, rapid updating and the aging of objects, entertainment and gaming character, the increased role of media, communications and communications, which themselves become objects of electronic culture and its moderators. The key importance of information culture in the system of competence of representatives of the political and governing elite in the information society and the priority of soft skills – soft or social skills, which are formed when people interact in the process of solving practical and theoretical problems, are shown. The basic characteristics and differences between hard and soft skills, which are in the universality of the latter, the relevance of the actions, the tendency to feedback and slow development, which requires great efforts at an unguaranteed result, are considered. The most significant competences of the representatives of the political and governing elite which demand the soft skills are defined: personal development, support of interpersonal relations, stress resistance, goal orientation and managerial skills. The study emphasized that in the conditions of information media realism, the most important social skills are also the selection, critical processing and use of information, the ability to create new things, learn, have flexibility, readiness to move to new resources and technologies, the ability to manage projects and teams using information systems, social networks and remote control forms. The directions of improvement of the education system aimed at the formation of the mentioned competencies are accented, namely, the change of training formats, development of project work, increase of the role of interaction between students, increase of personal responsibility and freedom.
关键词：e-culture; information culture of the political and governing elite; media culture; soft skills of representatives of the political and governing elite; the competence system of representatives of the political and governing elite; hard skills; soft skills
