摘要：The rise of the use of social networking media instagram among modern society， especially amongteenagers make the social networking media is very popular today.One of the utilization of informationtechnology in the library is by using social media for various library interests. Included in the collegelibrary. One of the topics of promotional issues is through a film adapted from the novel.Therefore thevocational reading room using social media instagram as a communication service with users who noother is a vocational student. The targets in this campaign are the increasing number of InstagramSpreadsheet Readers，likes，comments，and hashtag # 4FAMEruangbacavokasi. In this research,researchers use qualitative research methods. Data collection is done using observation and interviewtechniques.Qualitative research is used because data collection is done when the research is more tothrow an object such as photo challenge contest with the theme "Fascinating Read Movie Like".After thephoto challenge is completed the researchers also held an interview about how the opinion of theparticipants in the race held in the vocational reading room. The result of this research is theimplementation cycle conducted by researchers as much as four cycles. The first cycle applied 12 timespost, second cycle applied 8 times post, third cycle applied 10 post and fourth cycle only l post.Within aperiod of three weeks photo challenge was held， there are eleven followers who follow this photochallenge contest. Of the total participants are drawn four winners with the most like, the most interestingphotos and comments.
