期刊名称：International Journal of Business and Social Research
印刷版ISSN：2164-2540
电子版ISSN：2164-2559
出版年度：2017
卷号：7
期号：1
页码：11-18
DOI：10.18533/ijbsr.v7i01.1018
出版社：MIR Center for Socio-Economic Research
摘要：This paper investigates the nature of non-market strategies in the case of expanding business in Argentinian.Result of the enquiry presents a new conceptual framework that allow us to understand the Argentine reality in a proper manner. The full investigation suggests that in other countries the non-market strategies are being studied, without establishing a discipline. Academic material and specific courses have been developed in the business schools of the universities, but, except in specific and small cases, there is no research field and cases developed in Argentina. The expanded research hypothesis argues that companies in Argentina do not understand how to approach the political decisions of the State of hybrid political regimes in matters that concern them. Companies focus on market logic without understanding the logic of "non-market" environments.
关键词：Non-market strategies; Government in business; Argentina.
