期刊名称：International Journal of Business and Social Research
印刷版ISSN：2164-2540
电子版ISSN：2164-2559
出版年度：2016
卷号：6
期号：6
页码：59-67
DOI：10.18533/ijbsr.v6i6.971
出版社：MIR Center for Socio-Economic Research
摘要：In the hasty budding plethoric technological space, mobile technology & devices play a noteworthy role. It’s imperative to take a cognizance of the fact that mobile market is contributing substantially to global economy as well as to an individual nation’s economy. Mobile devices market is predominantly consumer driven & this research work emphasizes on cross national comparative study among mobile consumers across India & USA. The study focuses on a thirty leading factors that influence consumers principally in their buying decision making process. An empirical survey of four hundred consumers was conducted across India & USA using a questionnaire. The study reveals that ‘Price’ is the pivotal factor that an Indian consumer considers at first place whereas an American buyer stresses upon ‘Brand Name’. Furthermore, it unveils that a US consumer looks for ‘EMI options’ for buying while Indian consumers concentrates on ‘Design of the device’. This study will aid mobile manufacturing firms to frame effective marketing strategies & help marketing managers to design effective marketing communications.
关键词：Bayesian classifier; Cellular phone; Consumer; India; USA.
