摘要：This research was conducted in coastal tourist area of Pandawa village of
Kutuh, sub-district of south Kuta Badung. The goal is to identify the
potential of Pandawa beach area, formulate creative tourism product, and to
know the perception of tourists toward the natural conditions of Pendawa
beach, the socio-cultural conditions, and the condition of tourism
infrastructure at Pandawa. Data collection was done by using survey
method, questionnaire, interview, documentation, focused group discussion,
and literature study. Analytical tool used to analyse data is quantitative
analysis in the form of descriptive statistic with the help of Likert scale, and
using qualitative analysis technique in the form of descriptive analysis. The
analysis shows that there are five identifiable natural potentials at Pandawa
beach namely the towering limestone cliffs, white sandy beaches, seaweed,
clear blue sea, and Coral Garden. From the socio-cultural aspect, include:
traditional dance and dance performances in the form of Ramayana Ballet,
cremation ceremony, communal cooperative system, temple and statue of
Dewi Kunti and Panca Pandawa on the cliff along the road to Pandawa
beach. Creative tourism products that can be formulated on the beach
Pandawa, namely in the form of: maritime museum and seaweed cultivation
and culinary. The perception of tourists to the natural conditions of
Pandawa beaches, socio-cultural, infrastructure, and the existence of
tourism facilities are good category, with an average score of 3.07 (foreign)
and 2.90 (domestic). Of the four components of tourism products assessed,
the best value is the condition of the natural environment with a score of
3.23 (domestic tourists) and 3.19 (foreign tourists), while the lowest score
is the existing tourism facilities in Pantai Pandawa with a score of 2 , 97
(domestic tourists), while for foreign tourists the lowest score is public
infrastructure with a score of 2.30 including less category.
