摘要：Many evidents show that women play important role in economic development of a region and a country. Any obstacles in business do not always inhibit them to be successful entrepreneur. This research was conducted to understand the nature of mindset owned by successful business women. The approach used was phenomenology to four respondents, who were female entrepreneurs. Data were collected by in-depth interview with them concerning food, drink, fashion and retails that were obtained through networking. The data were analyzed involving several main processes, namely epoche, phenomenological reduction, imaginative variation and synthesis of meaning and essences. The credibility of the results was obtained through member checking. The results showed that these women’s mindset consisted of cognitive component, metacognitive and motivation. The internal structure within the mindset were built of interdependence, differentiation, spiritualism and learning.
