期刊名称：Jurnal Promosi Program Studi Pendidikan Ekonomi
印刷版ISSN：2337-4721
电子版ISSN：2442-9449
出版年度：2017
卷号：5
期号：1
页码：1-10
DOI：10.24127/ja.v5i1.844
出版社：Universitas Muhammadiyah Metro
摘要：The objective of this research is to know what is the most do minant factor that encourage UMKM enterpreneur stook the People’s Business Credit (KUR) at Bank BRI. The resultss howed that the most dominant factor that encouragethe UMKM entrepreneur stota keoruse the People’s Business Credit (KUR) in BRI loan interest rates lower by 37.31% followed by 29.85% recommended by a friend, easy administation of 17.91%, a longer repayment periodby 7.46% and good serviceat 7.46%.
关键词：Entrepreneur; People’s Business Credit (KUR); Micro; Small and Medium
Enter prises (UMKM)
