摘要：Tujuan yang ingin dicapai dalam penelitian ini adalah menganalisis tuturan direktif dalam iklan layanan masyarakat yang ada di media televisi, memaparkan jenis tuturan direktif, mengidentifikasi jenis tuturan direktif. Mendeskripsikan fungsi tuturan direktif yang ada dalam iklan layanan masyarakat di media televisi. Hasil penelitian menunjukkan ada beberapa jenis tindak tutur direktif dalam iklan layanan msyarakat yang ada di media televisi ini, seperti tuturan direktif memaksa, mengajak, meminta, menyuruh, menagih, mendesak,memohon, menyarankan, memerintah, memberi aba-aba, dan menantang. Temuan lain dari penelitian ini yakni adanya beberapa tindak tutur direktif yang mendominasi seperti tindak tutur direktif memerintah, menyuruh dan mengajak.
The objective of this research is to analyze the directive speech in public service advertisement in television media, to explain the type of speech directive, to identify the type of speech directive. Describe the directive speech function that exists in public service advertisements in television media. The results show there are several types of directive speech acts in public service ads that exist in this television media, such as directive directive forcing, inviting, asking, ordering, billing, urging, pleading, suggesting, commanding, giving cue, and challenging. Another finding of this research is the existence of several acts of speech directive that dominates as the act directive commands directive, ordered and invited.
关键词：directive speech;
advertisement; television
media
