期刊名称：Edulib: Journal of Library and Information Science
印刷版ISSN：2089-6549
电子版ISSN：2528-2182
出版年度：2017
卷号：6
期号：1
页码：82-104
DOI：10.17509/edulib.v6i1.5005
出版社：Universitas Pendidikan Indonesia
摘要：This research is motivated by the phenomenon of brand positioning implementation as a superiority at Perpustakaan Sekolah Bina Persada, which effectively increase the sense of belonging and users interest. Approach used in this research was case study qualitative. The data were collected by observation, interview and study of documentation. The findings of the research are : (1) alive library as brand positioning at Perpustakaan Sekolah Bina Persada is motivated by librarian’s concern of students’ visit restriction. (2) implementation of brand positioning at Perpustakaan Sekolah Bina Persada is generally successful, although the implementation hasn’t fitted the theory. (3) pattern of alive library brand positioning implementation, which has a possibility to be a model of implementation at another (school) library.
