摘要：En los últimos años se ha visto un impulso por parte de las empresas colombianas de ofrecer sus productos en los mercados internacionales en coordinación con los demás países de América Latina. En este sentido, el presente trabajo tiene por objeto evaluar cuanto contribuye a la internacionalización de las empresas que han certificado calidad con relación al resto de las firmas, utilizado para efectos metodológicos un modelo de elección discreta sobre una muestra de 10.960 empresas. Las estimaciones muestran que las certificaciones de calidad tienen un impacto significativo en la internacionalización de las empresas; cuantitativamente, la implementación de certificaciones de calidad aumenta en un 20% la probabilidad de que la empresa se internacionalice. Esto enseña que la certificación internacional, como estrategia que genera ventajas competitivas diferenciadoras entre las empresas, contribuye a una mayor inserción de los mercados internacionales. Abstract In recent years, there has been a push by Colombian companies to offer their products in international markets in coordination with other Latin American countries. In this sense, this study aims to assess how much this contributes to the internationalisation of the companies that have quality certification compared to other companies. The methodology used was a discrete choice model on a sample of 10,960 companies. Estimates show that quality certifications have a significant impact on the internationalisation of companies. Quantitatively, the implementation of quality certifications increased the probability that the company internationalised by 20%. There were also changes in specific assets, such as technological capacity and sectorial business characteristics. This shows that the business strategies that generate differentiating competitive advantages are the main contributors to the increased integration of international markets.
其他摘要：In recent years, there has been a push by Colombian companies to offer their products in international markets in coordination with other Latin American countries. In this sense, this study aims to assess how much this contributes to the internationalisation of the companies that have quality certification compared to other companies. The methodology used was a discrete choice model on a sample of 10,960 companies. Estimates show that quality certifications have a significantimpact on the internationalisation of companies. Quantitatively,the implementation of quality certifications increased the probability thatthe company internationalised by 20%. There were also changes in specific assets, such as technological capacity and sectorial business characteristics. This shows that the business strategies that generate differentiating competitive advantages are the main contributors to the increased integration of international markets.
关键词：Certificación de calidad;Internacionalización;Exportaciones;Industria;Colombia.
