摘要：Este artículo presenta el análisis de un estudio de caso descriptivo que se realizó con una empresa en el sector gráfico colombiano. Este estudio examinó la gestión del proceso de innovación desde una perspectiva interna, es decir, aquella en la que el fenómeno de innovación es considerado un proceso y no un resultado final. La información se recolectó mediante una encuesta, una entrevista y un trabajo de observación. Como principal conclusión se obtuvo que el éxito en la gestión de la innovación implica generar desde la gerencia general una cultura relacionada con la innovación que permita a las empresas identificar los factores clave que caracterizan dicho proceso y que pueden clasificarse en internos y externos a la propia organización. Específicamente para el caso analizado, el proceso de innovación es de carácter informal y no sistemático, ya que busca el aprovechamiento de oportunidades del negocio y por lo general proviene de la exigencia y necesidades de los clientes, o de la reacción a circunstancias inducidas por la competencia. Abstract This paper reports on the analysis of a descriptive case study carried out with a firm in the Colombian graphic arts industry. This study examined the management of the innovation process from an internal perspective in which the phenomenon of innovation is considered as a process and not as a final result. The data were gathered from a survey, an interview, and an observation work. The results revealed as main conclusion that successful management of innovation involves creating a culture related to innovation from general management, which enables companies to identify the key factors —whether internal or external— that characterize its process in the firm. Regarding this specific case, the process of innovation is informal and non-systematic. It seeks for seizing business opportunities, and it is generally originated from both the customers’ needs and demands and the reaction to circumstances induced by competition.
其他摘要：This paper reports on the analysis of a descriptive case study carried out with a firm in the Colombian graphic arts industry. This study examined the management of the innovation process from an internal perspective in which the phenomenon of innovation is considered as a process and not as a final result. The data were gathered from a survey, an interview, and an observation work. The results revealed as main conclusion that successful management of innovation involves creating a culture related to innovation from general management, which enables companies to identify the key factors —whether internal or external— that characterize its process in the firm. Regarding this specific case, the process of innovation is informal and non-systematic. It seeks for seizing business opportunities, and it is generally originated from both the customers’ needs and demands and the reaction to circumstances induced by competition.
关键词：Innovación como proceso;Gestión de la innovación;Competitividad
其他关键词：Innovation as a process;Innovation management;Competitiveness
