摘要：Resumen En la ciudad de Neiva (Huila, Colombia), mediante un análisis descriptivo de diseño transversal con enfoque cuantitativo, se indagó sobre cuáles eran las estrategias utilizadas por las pymes de confecciones en 2016. Ello con el objetivo de establecer sus expectativas de crecimiento y su posible incursión en los mercados internacionales. A study was conducted on the strategies adopted by the small-medium enterprises (SMEs) of the garment industry in Neiva (Huila, Colombia), using a descriptive analysis of cross-sectional design with a quantitative approach. The aim was to establish their growth expectations and their possible launch into international markets.
其他摘要：The present study has the purpose of establishing the strategies of competitiveness most used by the textile SMEs of Neiva (department of Huila, Colombia). Therefore an instrument was applied to 74 companies (with a confidence level of 95% and a margin of error of 5%), finding that employers are more focused on complying with competitiveness strategies of the micro order and are adversely affected by the environment (macro level). Likewise, it was identified that the micro-successful strategies have a positive impact on the other micro decisions, and exist a virtuous circle between the meso-level alternatives.
关键词：Estrategia de competitividad;Pymes;Confecciones;Calidad;Neiva
