摘要：Remains a pressing problem of the feasibility of financing expensive innovation activities of transport, not many companies can afford to apply the latest achievements of science and technology due to the lack of a clear strategy of introducing new innovative technologies. The article discusses the technological factors that include increasing the life of the vehicle by increasing the engine life and also increase the level of innovativeness of the organization in the eyes of customers and competitors. Compiled a list of the main factors that may affect a decision about buying an innovative truck. Thus, the aim of the research is to justify expediency of introduction of innovative trucks on the methane gas, the enterprises of the Omsk region.
