标题：Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners in Austria Subtile Exklusion: Die Wirkung positiver rechtspopulistischer Plakatwerbung auf Einstellungen gegenüber Ausländern in Österreich
摘要：While most right-wing populist parties use negative political ads that openly attack foreigners and immigrants; some have begun to frame their campaigns more positively. This study examines the 2013 poster campaign on ‘brotherly love’ by the Austrian Freedom Party; which preaches love only for fellow countrymen; excluding foreign citizens. A quota-based experiment reveals that this campaign yields interesting effects on attitudes: Party opponents and ambivalent voters reacted with more negative campaign evaluations and less patriotic feelings. This; in turn; strengthened positive attitudes toward foreigners. Party supporters were unaffected by the poster advertisements.
关键词：Right-wing populism; political campaigning; patriotism; anti-immigrant attitudes; Austria.
