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  • 标题:Schützen, Aufklären oder Erziehen? Die Einschätzung kommunikationspolitischer Maßnahmen als Folge der Wahrnehmung des politischen Einflusses von Online-Medien auf jüngere Menschen
  • 本地全文:下载
  • 作者:Marco Dohle ; Uli Bernhard
  • 期刊名称:Studies in Communication, Media
  • 电子版ISSN:2192-4007
  • 出版年度:2014
  • 卷号:2
  • 期号:4
  • 页码:524-537
  • DOI:10.5771/2192-4007-2013-4-524
  • 出版社:Nomos Verlagsgesellschaft mbH & Co. KG
  • 摘要:The growing significance of online media has prompted a public debate about the potential consequences of this development. For instance; the perception that online media have a substantial influence on how young people in particular view and evaluate political processes is very widespread. On the basis of theoretical approaches like the influence of presumed media influence approach; it was examined which claims citizens make concerning communication policy activities in reaction to such perceptions. To this; an online survey was conducted in the context of the parliamentary election in the German federal state of North Rhine-Westphalia in 2012 (n = 485). The results show that the perception of strong political influences of online media on young persons leads predominantly to an increased acceptance for information and education; but rarely to an increased acceptance for restrictive measures to limit the influence.
  • 关键词:Online-Medien; Kommunikationspolitik; Influence-of-Presumed-MediaInfluence-Approach; Third-Person-Effekt
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