摘要：Human perception of speakers is strongly influenced by language. Regional dialects are one of the most noticeable characteristics of spoken language. Politicians often present themselves and their political programs as speakers in the media. Thus; we assume an effect of dialect on the evaluation of politicians. We propose a model in which the effect of dialect (as opposed to standard language) on the evaluation of a politician is mediated through liking of the voice and comprehensibility of the statement. The effect of dialect on the mediators is moderated by the attitudes toward the dialect. We conducted a 1x2 between-subject experiment. A radio interview was manipulated such that the same speaker spoke the part of the politician once in dialect and once in standard language. The experimental results support the proposed model. Speaking dialect may harm a politician among voters with unfavorable opinions toward the dialect; because they do not like its sound and find it hard to understand. Positive effects were less pronounced and evident only among those with very positive attitudes toward the dialect.
关键词：Dialekt; Online-Experiment; politische Kommunikation; Spracheinstellungen
