摘要：Stimulated by public debates on the media presence of communication studies; the current study is the first to examine the media coverage of the discipline. In a quantitative content analysis; the coverage of three German-language quality newspapers in both 1999 and 2009 was analyzed in order to compare news reporting on the discipline’s findings and on experts’ statements. Overall; communication studies was rarely covered in the science section; but was instead reported on by media journalists and chronicle; feature; political and cultural journalists. In their coverage; the journalists show high interest in research and statements on media politics; system and structures; on journalists themselves and on political communication. The findings indicate that communication studies are increasingly used as an additional element in news reporting; particularly in the form of expert statements. Moreover; there is evidence that the initiative of scholars and their willingness to act as experts are the more decisive factors for media coverage than the journalism culture.
关键词：science coverage; content analysis; communication studies; communication science; experts
