出版社：Universitas Pendidikan Indonesia, Fakultas Pendidikan Ilmu Pengetahuan Sosial UPI
摘要：Internet technology that offers online shop services has changed the lifestyle of students, especially students of the IAIN Kudus. This study aims to determine the lifestyle of the IAIN Kudus students due to the existence of an online shop and analyze the factors underlying the students making purchases through an online shop. This study uses a qualitative. The results showed that the online shop had changed the lifestyle of students into consumptive behavior. Students who have consumptive lifestyles always look attractive, wear branded fashion, have middle to high living standards, and get along with people who have similar hobbies. In line with the theory of consumption society which shows that they consume goods because of the development of modern times through the use of online shop services. Factors that influence the use of online shop are time efficiency, supportive access, and fulfillment of goods needs and satisfaction. Fulfillment of satisfaction can be seen from the selection of branded goods to be seen to exist in their social environment. Therefore, we need to consider what you want to buy through online shop services, so that consumptive behavior can be avoided.
