出版社：University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
摘要：Internet and social networks have contributed to the development of communication between people. Different information; experiences; impressions of a number of people; everything becomes available to people around the world. This kind of communication via the Internet; including the development of web sites and building profiles on social networks; should also be used by higher education institutions. Prospective and current students can become even closer with colleges; while colleges can provide them with useful information and communicate with them in a much faster and easier way. This research points out the fact that students are increasingly using the Internet as a form of communication with higher education institutions; as well as social networks to get the necessary information. All this shows that this type of communication can become an important marketing tool to all schools which choose to actively attract as many potential students as possible and also to provide benefits to all current students offering them a considerable amount of relevant information.
关键词：internet; društvene mreže; komunikacija; informacije; visokoškolske ustanove; studenti
