出版社：University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
摘要：Organic production is becoming increasingly significant; not just because of its positive impact on the rural development; protection of the environment; and advancement of human health; but also because of its impact on economic prosperity. In the developed economies; this method of production represents a dominant factor of progress. The purpose of this paper is to present possibilities for organic production and provide the guidelines for its development in Serbia; through the application of an extended model of marketing mix; developed specifically for the purpose of this research; aimed at economic development.
关键词：organska proizvodnja; marketing miks; ekonomija; privredni razvoj; teorija igara
