出版社：University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
摘要：In the emerging business environment and with the rapidly growing contemporary business trends; the concepts of entrepreneurship and entrepreneurs tend to adapt to the new circumstances of business practice. According to the entrepreneurship theory; entrepreneurs possess universal characteristics; but some characteristics of entrepreneurs are conditioned by the specificities of their own national culture. Also; entrepreneurship concepts vary from one country to another. The link between entrepreneurship and entrepreneurial behavior and cultural values has been defined by a framework of dimensions of national cultures first introduced by a scientist - Geert Hofstede. Numerous studies on the subject point to a strong link between entrepreneurship and national culture. The aim of this paper is to provide a theoretical overview of the most important facts regarding the connection between entrepreneurship and national culture in general; with an emphasis on the national culture of the Republic of Serbia and its entrepreneurial environment.
关键词：preduzetništvo; nacionalna kultura; dimenzije nacionalne kulture; Republika Srbija
