摘要：Law firms that grow intensively can experience problems maintaining strategic focus, structural alignment and personnel balance. This article proposes a process through which management can plan a law firm´s future, by defining a strategy and choosing a growth avenue. We describe four growth strategies and use benchmarks of a sample of 150 law firms stemming from all Latin America to describe the typical leverage and growth levels found in the region.
关键词：differentiation strategies; growth strategies; law firms; service firms; leverage in services; ;Estrategias genéricas; estrategias de crecimiento; crecimiento orgánico; internacionalización; diversificación; fusiones y adquisiciones; firmas legales
