期刊名称：Scientific Journal of the Military University of Land Forces
印刷版ISSN：2544-7122
电子版ISSN：2545-0719
出版年度：2011
卷号：160
期号：2
页码：323-332
DOI：10.5604/01.3001.0002.3013
出版社：Military University of Land Forces
摘要：Increasing competition has caused a change in the way of management in higher education institutions. Many universities have recognized the need for marketing management of organization and concentrate their efforts on students satisfaction. There is a lot of research of students' satisfaction in literature. J. Douglas’, R. McClelland’s and J. Davis’s model is best known. The article presents a modified model of students' satisfaction.
关键词：satysfakcja studenta; model satysfakcji studenta; szkolnictwo wyższe
