文章基本信息

标题：New and Small E-Commerce Ventures: The Importance of Legitimacy and Trust
其他标题：New and Small E-Commerce Ventures: The Importance of Legitimacy and Trust
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作者：Gregory B. Murphy ; Dennis Smart
期刊名称：New England Journal of Entrepreneurship
印刷版ISSN：1550-333X
电子版ISSN：2574-8904
出版年度：2000
卷号：3
期号：1
页码：33-45
DOI：10.1108/NEJE-03-01-2000-B005
出版社：Emerald Publishing
摘要：This article reviews literatures on legitimacy, trust, and e-commerce and integrates them to propose a model of strategies designed to enhance the perceived legitimacy and trustworthiness of ventures.